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Madeleine Kröper

Strategic Design LeadBCG Digital Ventures

Madeleine is Strategic Design Lead at BCG Digital Ventures, where she is uncovering latent user needs in order to develop new business strategies.

She is a psychologist with a professional grounding in new product development, design thinking and co-creation methods. Madeleine conducted numerous innovation projects with companies such as Audi, BMW, Beiersdorf and Gore.

She is enthusiastic about user-centric design, believing that creating successful and innovative products or services requires insights from the user perspective. Her favourite activities are singing a cappella and doing yoga.

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