Strategic Design LeadBCG Digital Ventures
Madeleine is Strategic Design Lead at BCG Digital Ventures, where she is uncovering latent user needs in order to develop new business strategies.
She is a psychologist with a professional grounding in new product development, design thinking and co-creation methods. Madeleine conducted numerous innovation projects with companies such as Audi, BMW, Beiersdorf and Gore.
She is enthusiastic about user-centric design, believing that creating successful and innovative products or services requires insights from the user perspective. Her favourite activities are singing a cappella and doing yoga.